The Kitchen Refresh division, built to be seen
One offer, a portfolio grid that posts on schedule, and a lead flow sized to what your project managers can take on.
In your words
5 to 10 highly qualified leads a month, at a pace your team can handle. Not doubling the business in 90 days.
That corrects what I said last call. You set the pace: ad spend starts small and only goes up when the numbers say so.
Pre-qualified before they reach your calendar. Not 30.
On a schedule, and off your plate.
On top of the $5–6M you expect without marketing.
Lead with the Kitchen Refresh
You named it: a $25–35k kitchen reno is easy to qualify, easy to film, and solves one clear problem. It is the first offer we take to market. Bathrooms and custom builds get tested once it works.
One kitchen sold in 90 days brings in twice the fee in revenue. From there, growth is adding project managers and turning up ad spend, in that order.
Two engines. Your grid stays a portfolio.
What people see on your page
3 posts a week about Lumia as a whole, not just kitchens. Included in the 90-day fee, on top of the ads.
- Job-site footage, crew interviews, client walkthroughs
- Maintenance Monday and Feature Friday, batched from your own house
- The house reveal as the flagship piece
- Your take on design and taste, as the expert
- No pitches on the grid
What happens off the grid
- A Kitchen Refresh ad reaches North Shore homeowners
- They fill a short form or send a DM
- Instant text back, and the qualifier asks your questions: area, budget, timeline, homeowner
- Qualified leads book a site visit on your calendar, with reminders
- Not ready yet? A 14-day follow-up keeps you in front of them
Sponsored ads don't appear on your grid.
The 90 days
Onboarding
Lock the Kitchen Refresh offer, the qualifying questions, your ideal client, and the accounts whose style you like. Static ads go live within 7 days using photos of past projects.
Plan the shoots
We bring you topics, formats and scripts. You approve. Nothing gets filmed without a plan.
Two planned shoot days on site
Everything captured in two blocks you put on the calendar, not weekly visits that need a cleaned-up site every time.
Video ads live, content on schedule
Video ads join the statics. Three posts a week start going out and carry through the new year.
Numbers review
Leads, booked site visits, cost per booked visit, jobs sold. We keep what works and cut what doesn't.
Results review
We go through what got sold and decide the next 90 days together.
What we need from you
One working session to set the offer and the questions.
Two planned shoot days. Scripts or prompts provided.
A check-in every 2 weeks, and showing up to booked site visits.
Compared with hiring a social media intern
| What gets done | Intern, $2–3k / mo | Megafon |
|---|---|---|
| Posting consistently | Yes | Yes |
| Shoot planning, scripts, directing, editing | Depends on the hire | Yes |
| Kitchen Refresh offer and ad creative | No | Yes |
| Running and optimizing Meta ads | No | Yes |
| Instant reply, qualifier, 14-day follow-up | No | Yes |
| Booked site visits and reminders | No | Yes |
| Who manages them | You | We do |
Why us, with no contractor clients yet
You would be our first contractor. Here is what the same system has done for owners in other industries, including building a new division from nothing.
A dentist's coaching business, same period last year vs. this year. His first time crossing six figures. Ads and follow-up by Megafon.
Revenue year over year after a full year with us, in Dr. Jason Marr's own words on camera.
New patients year over year for River District Dentistry, from content alone.
One price, every 90 days
Covers onboarding, two shoot days, editing, 3 posts a week on your page, ad creative and management, the lead system, and the reviews every 2 weeks. Same terms for each 90 days after.
Paid directly to Meta, starting at $25 a day. You decide when it goes up.
If we part ways, we transfer the account to you or export every contact and file.
Onboarding within 2 days of a yes. Static ads live within 7 days.